As with everything in life it's nearly always a good idea to think of your end goal and work backwards.
Here's a few tips for you:
- Who is your target audience? This needs to be nailed right from the get-go. In business life it would be great to be all things to everyone but the reality is you can only resonate with certain groups of people that suit you and you suit them.
I like dealing with business owners and entrepreneurs. That starts eliminating government work or huge corporations. From there the type of business owner is important to me - energetic, positive, willing to try new things and not a fool.
Then it's business owners that know the value of their website but need help running it.
Sometimes in business it's good to say no to a potential client if they really aren't the right fit. I can nail it down even further and part of my marketing plan has done this. Work out your best clients, group them accordingly (if you have more than one target audience and then create a different story for each target group.
- What is your website suppose to do for you? There are two reasons to have a business website: 1. To make a sale and 2. To get an inquiry to make a future sale. You website is a marketing tool and should function as such. What do you want people to do when they get to your website?
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